A Custom Solution is scoped and quoted per project. Platform Access
is a flat fee per number. Either way, Meta's own message fees are
billed separately, at cost.
Custom SolutionMost common
Custom quote
We design, build, and run your WhatsApp product — campaigns,
inbox, flows, and support — on our platform. Priced to the
scope of your project, not a seat count.
Meta charges you directly for messages you send, based on your
usage and the regions you message into — billed by them, not
us. Whether you're on a Custom Solution or Platform Access, we
pass those fees through at cost, with no markup.